About

Dave on Hearst Beach PierDave - a.k.a. TrustAvenger

I’ve been a business-to-business marketer for more than 10 years and define marketing as building trust. I realize that many people think that marketers are tricksters and liars. The overarching theme of this blog is that trickster marketing and shenanigans may work for short term transactions but are not the way to build a long term business.

Since a few people on the Web have my same name, I’ve adopted the moniker TrustAvenger. You can follow me via Twitter or Friendfeed:

Contact me at:

  • E-mail: trustavenger at gmail dot com